Leaders in Cradle to Cradle Design

Photo credit: C2C Certified

Cradle to Cradle design, or C2C, is something of a revolution in the way we design and manufacture products. Initially started by William McDonough and Michael Braungart with the release of their immensely popular book “Cradle to Cradle: Remaking the Way we Make Things,” this new way of designing uses nature itself as a model. The authors observed how there is no concept of “waste” in nature, and wondered why we ourselves consider things to be “waste” when we are “done” with them. When a tree dies, it decomposes and supplies nutrients for everything else around it—providing abundance even after its dead. So, why can’t our products or buildings do the same? Read more